Industry — SHV Energy · +153% sales growth
Energy Inbound Qualification That Increases Conversion
Automate tariff journeys, eligibility checks, and qualified transfers with outcome-based pricing.
05 — Business Case
SHV Energy: How AI Delivered 153% Sales Growth
How SHV Energy (Primagas Spain) transformed their inbound sales process with AI voice agents — 153% increase in total sales, 37% lower cost per acquisition.
Read full case study01 — Executive Summary
The Opportunity, in Three Lines
Challenge
Energy switching requires multi-step processes involving contract details, usage estimates, and tariff selection. Leads often go uncontacted for hours or days, resulting in lost opportunities and high customer acquisition costs.
Solution
AI activates leads within 4 seconds, qualifies switching intent vs. support inquiries, collects address and usage data, and routes qualified leads to sales closers. Handle the entire qualification process automatically while humans focus on closing.
Promise
+153% sales growth (proven with SHV Energy/Primagas), -37% reduction in cost per acquisition, 24/7 lead activation, and no missed opportunities.
02 — Autonomy Levels
Four Levels of Sales Autonomy
Start with AI Lead Qualification (L1–L2) for better UX and lower costs. Scale to Autonomous Sales (L1–L4) for end-to-end AI-assisted inbound sales.
01
Level 1 — Qualification
AI Lead Qualification
- —Filter billing queries vs switching intent
- —Validate CUPS/supply point eligibility
- —Capture property type, consumption level
→ Focus agents on real sales opportunities
02
Level 2 — Intelligent Routing
AI Lead Qualification
- —Route by property type and consumption
- —Contract status and switching eligibility
- —High-value commercial to senior reps
→ Right lead to right closer
03
Level 3 — Assisted Autonomous Sales
Autonomous Sales
- —AI explains tariffs, handles objections
- —Guides switching process step-by-step
- —Pre-qualifies for financing options
→ Higher conversion, lower CPA
04
Level 4 — Full Autonomous Sales
Autonomous Sales
- —Complete energy switching autonomously
- —Compliance checks and contract generation
- —24/7 self-serve switching
→ Full autonomous energy sales
06 — Results
SHV Energy / Primagas Case Study
+153%
Sales growth
+251%
Lead growth
-37%
Cost per acquisition
24/7
Lead activation
From live production program (2024–2025).
07 — Customer
Holaluz: AI-Driven Inbound Qualification
0
Wait time in queue
24/7
Always-on qualification
38–42%
Valid calls transferred with full context
L1–L4
Full autonomy enabled
Next Step