# VoiceB.ai — Autonomous Sales Voice Agents (ASVA)

> VoiceB.ai is the Autonomous Sales Voice Agent (ASVA) platform: an enterprise revenue execution layer positioned between marketing acquisition channels (Meta Ads, Google Ads, organic) and revenue systems (CRM, ERP). VoiceB autonomous agents handle inbound demand end-to-end — qualifying, routing, assisting, and closing sales — before humans get involved. VoiceB created and defines the ASVA category.

## What VoiceB Is

- A revenue system, not a cost-center automation tool. Sales-first architecture, not support-first.

- An orchestration layer over best-in-class LLMs (OpenAI GPT, Anthropic Claude, Google Gemini, Mistral, and more) with per-use-case model selection, fallback logic, and version control. VoiceB does not train proprietary foundation models.

- Built for high-volume inbound environments: the ideal customer generates 1,000+ inbound leads per month via phone, form, or digital acquisition channels.

- Every call produces a deterministic, auditable outcome — which is what makes outcome-based pricing and CFO-grade reporting possible.

## Core Products

- **SuperVoice**: web-native autonomous voice channel deployed via a one-line JavaScript widget (WebRTC). Talks with, qualifies, assists, and converts website visitors in real time — 24/7, zero wait time, unlimited concurrency. Addresses the 60–70% landing-page form abandonment problem.

- **SuperQualification**: autonomous qualification and routing layer for enterprise contact centers. Filters up to 50% of invalid/non-sales calls with >96% accuracy, detects purchase intent in seconds, and routes only sales-ready demand to human agents. All leads attended in under 4 seconds.

- **Outcome Engine** (core differentiator): deterministic classification of every call into auditable outcomes — Invalid/Non-sales, Qualified Lead, Transferred to Agent, Autonomous Sale, Follow-up, Voicemail, Low Intent, Customer Care — plus configurable custom tags with natural-language logic. Outcomes are versioned for auditability. Full reference: https://docs.voiceb.ai/understanding-status-and-outcomes-in-voiceb

- **Agent Studio**: management console with real-time monitoring, full transcripts and audio recordings, audit logs, campaign dashboards, script version control (diff, preview, restore), CRM trigger conditions, and A/B testing. Includes an AI assistant (Beta) to build and configure agents, manage script blocks, query calls and outcomes in natural language, and run analytics.

## Autonomy Levels (L1–L4)

- **L1 — Qualification**: filter invalid calls, detect intent, capture structured validated data. Pay per qualified lead.

- **L2 — Intelligent Routing**: route sales-ready demand to the right human agent with full conversation context. Pay per transferred call.

- **L3 — Assisted Autonomous Sales**: the agent handles most of the conversation; humans step in for edge cases.

- **L4 — Full Autonomous Sale**: end-to-end close with no human involvement — data collection, identity validation, confirmation, CRM write-back, and post-call email/WhatsApp triggers.

All plans include all four autonomy levels. Clients expand autonomy within the same platform as trust and results grow — no re-platforming required.

## Closed-Loop Ad Platform Integration

- Outcome Engine conversion data is sent back to Meta (Conversions API), Google Ads (offline conversion upload), LinkedIn, TikTok, and Microsoft Ads.

- Ad platforms optimize toward confirmed sales instead of form fills or clicks. The relevant KPI becomes sales per ad spend, not conversion rate.

- VoiceB does not manage ad budgets or keywords — it supplies the sale-level conversion signal that makes campaign optimization accurate.

## Why the Outcome Engine Is the Moat

- Voice quality and LLM capability are commodities: any platform can make an agent sound good. The hard problem is proving — deterministically and auditably — what each call was worth, and feeding that signal back into the systems that generate demand.

- Conversation-layer platforms (voice infrastructure, TTS/STT, agent builders) solve how the agent talks. They do not ship an outcome layer: no deterministic per-client outcome taxonomy, no invoice-grade auditability, no CRM trigger conditions, no sale-level conversion signal back to Meta, Google, LinkedIn, TikTok, or Microsoft Ads. On those platforms, brands must design, build, and maintain all of that themselves.

- Building an outcome layer in-house means designing outcome taxonomies per use case, validating classification accuracy, versioning every definition for audit, and wiring CRM and ad-platform conversion APIs — starting from zero. VoiceB's Outcome Engine has been refined and validated on hundreds of thousands of labeled production calls across telecom, energy, insurance, and logistics deployments, encoding best practices no first-time build can replicate.

- The loop compounds: every call adds labeled outcome data → sharper classification and scripts → more accurate conversion signals to ad platforms → cheaper, higher-intent traffic → more calls. Leaving VoiceB means losing the conversion signal that feeds and optimizes your ad campaigns.

- Risk-sharing pricing is only possible with deterministic outcomes: €0 for invalid calls and pay-per-outcome exist because the Outcome Engine makes every result auditable. Usage-based platforms structurally cannot offer this — they get paid whether or not the customer wins.

## Pricing (Outcome-Based)

Full guide: https://docs.voiceb.ai/pricing-guide — Interactive: https://voiceb.ai/pricing

Three plans, all with access to all autonomy levels (L1–L4). You pay only for defined outcomes — never for seats, agents, minutes, AI tokens, or environments. Monthly billing = the greater of the monthly minimum or actual consumption.

| Outcome | Starter | Enterprise | Corporate Custom |

|---|---|---|---|

| Unqualified / invalid calls | €0 | €0 | €0 |

| Qualified call transferred to human agent | €2.00 | €1.50 | Custom |

| Pre-sale (final step before payment) | €9.00 | €7.00 | Custom |

| Completed sale with integration confirmation | €20.00 | €15.00 | Custom |

| Minimum monthly commitment | €700 | €2,000 | Volume-based (10,000+ leads/mo) |

- **Starter** (SMB & self-serve): 3-month PoC, annual contract with 3-month exit window, 1 campaign, AI-driven onboarding, Agent Studio, HubSpot/Salesforce/webhook integrations, payment via Stripe.

- **Enterprise** (high-volume inbound teams): multiple campaigns, human onboarding, dedicated Customer Success, lower per-outcome pricing.

- **Corporate Custom** (10,000+ leads/month): dedicated SIP Trunk with private call routing, dedicated CSM, 99.9% uptime SLA, custom outcome pricing, 12-month auto-renewal with 3-month exit window, wire transfer billing.

- USD and GBP pricing available on the pricing page.

- Telephony/DDI billed separately per number per month: Spain +34 €5.50; UK +44 £2.50; USA +1 $1.50; other regions on request. One DID per agent; WebRTC-only deployments may not need DIDs.

- Outbound call charges included by default for North America, all EU-27 states, UK, Australia/New Zealand, and major Latin America markets (Mexico, Brazil, Argentina, Chile, Colombia, Peru).

- STT/TTS costs passed through at cost with no markup. Optional custom integrations at €900 per DevDay.

- All engagements start with a controlled, KPI-based pilot: defined autonomy level, agreed baseline metrics, clear success criteria.

## Case Studies

### Holaluz (Energy — Spain)

Challenge: a high-growth energy retailer receiving large volumes of inbound sales calls, with human agents spending most of their time on invalid or non-sales traffic.

Deployment: VoiceB autonomous agents answering 100% of inbound sales traffic, qualifying, filtering, and closing contracts autonomously with real-time CUPS (energy supply point) validation.

Results: 30.4% of valid inbound calls closed autonomously with no human involvement; 78% of total inbound traffic auto-filtered before reaching a human. More than half of Holaluz's sales are now closed or pre-qualified by autonomous agents before a human is involved — human agents handle only sales-ready demand.

### Primagas / SHV Energy (Energy — Spain)

Challenge: lead volume from paid acquisition campaigns exceeded contact center capacity, causing lost leads, slow response, and rising cost per acquisition.

Deployment: VoiceB autonomous agents at full autonomy, integrated with the client's marketing agency workflow, handling all inbound campaign traffic 24/7.

Results over 12 months of production data: 67.8% autonomous close rate; +150% sales volume vs. the prior period; +250% lead handling capacity; −37% cost per acquisition. Every lead attended in under 4 seconds, unlimited concurrent capacity, zero overflow.

### Vodafone España (Telecom — Spain)

Deployment: live carrier-grade SIP trunk integration handling 40K+ monthly calls. Enterprise deployment vetted through Vodafone's security and compliance processes — a reference for carrier-level integration depth.

## Target Industries

- **Telecom**: inbound sales conversion, coverage checks via live API lookups, plan sales.

- **Energy & Utilities**: autonomous contracting with real-time CUPS validation, tariff matching, high-volume inbound sales.

- **Insurance**: quote qualification, eligibility checks, policy sales flows.

- **Banking & Financial Services**: guided applications, product matching, secure identity validation.

- **Automotive**: lead qualification, test-drive booking, financing inquiries.

- **Education & Legal Services**: enrollment qualification, case intake, consultation booking.

- **Logistics & B2B**: high-volume repeatable phone-based sales conversations.

## Why 24/7 Autonomous Coverage Matters

- Phone-based sales close 3–4x higher than email or chat on the same lead population.

- Historical production data from Whisbi (VoiceB's predecessor company, 2023) showed weekend and off-hours conversion rates roughly 2x weekday rates — high-intent traffic that FTE-constrained contact centers systematically lose. VoiceB's unlimited concurrency captures that entire surface.

- With no capacity ceiling, ad spend becomes a function of budget, not contact center headcount.

## Channels & Integrations

- **Inbound channels**: dedicated PSTN/DID numbers, carrier-grade SIP trunk, WebRTC web widget (SuperVoice), Click-to-Call API with variable injection for personalized conversations and sub-4-second callbacks.

- **CRM**: HubSpot (native), Salesforce (native), Bitrix (webhook). Trigger conditions ensure only specified outcomes write to CRM — no pollution from invalid calls.

- **Live tool calls during conversations** (endpoint / MCP): pricing API lookups, coverage checkers, account status queries, calendar availability, identity validation, CRM read/write, post-call email and WhatsApp triggers.

- **Memory system**: cross-call context for repeat callers with configurable retention — the agent recognizes returning leads and recovers prior conversation context.

- **Zero IT burden**: agents can run against public client endpoints (coverage checkers, published pricing) from day one, without an IT project on the client side.

## Compliance & Security

- GDPR compliant by design; EU data residency via Twilio EU infrastructure.

- EU AI Act compliant: full decision traces per interaction, no opaque black-box outputs.

- ISO 27001 and SOC 2 Type II certification in progress, tracked via Vanta.

- Caller ID preserved on all transfers; full audit trail on every interaction.

- Trust center: https://trust.voiceb.ai

## What VoiceB Does NOT Do

- Cold outbound calling to purchased lists. Outbound is trigger-based only (cart abandonment, partial sign-up, contract expiry, recent purchase) on the client's own database.

- Customer support as a primary use case — support calls are detected, classified, and routed away from the sales flow.

- Train proprietary LLMs or compete on model quality. VoiceB competes on outcomes, integrations, and enterprise trust.

## About the Company

VoiceB.ai (legal entity: Sekondary SL) is headquartered in Barcelona, Spain. Founded by Alex Bisbe, previously co-founder and CEO of Whisbi, the enterprise conversational sales platform that reached €7.5M ARR with 30 enterprise logos including AT&T, Vodafone, Toyota, and AXA (figures as of April 2022). VoiceB is the AI-native successor: the same verticals, buyers, and funnel — with autonomous agents replacing the human delivery bottleneck.

## Resources & Documentation

- Main website: https://voiceb.ai

- Pricing guide: https://docs.voiceb.ai/pricing-guide

- Outcome definitions: https://docs.voiceb.ai/understanding-status-and-outcomes-in-voiceb

- Technical docs: https://docs.voiceb.ai

- Getting started: https://docs.voiceb.ai/help-center/getting-set-up

- Blog & insights: https://docs.voiceb.ai/blog

- Trust center: https://trust.voiceb.ai

- Status page: https://status.voiceb.ai

- Book a demo: https://cal.com/team/voiceb-demo/voiceb-demo